PR and communication training and masterclasses

Use it or lose it. Book now to use your training budget before the end of the financial year. Even if you don't have immediate requirements the credits are valid for 12 months.

Cabinet Office Government Communication Service
CIPR Chartered Institute of Public Relations
International Association for the Measurement and Evaluation of Communication AMEC
Institute of Internal Communication IoIC
Middle East Public Relations Association MEPRA

Future proof your learning and development

Stuart Bruce Associates delivers world-class public relations and communications training courses and masterclasses that deliver an immediate impact on your work. We've delivered remote learning since 2011 so know how to ensure it is engaging, practical and interactive.

Remote Learning

Our live remote learning uses discussions, polls, quizzes, video case studies, simulations, role play and games.

Top Trainers

Our founder Stuart Bruce delivers many of our masterclasses, supported by subject experts who deliver specialist courses.

Professional Recognition

As well as delivering in-house courses around the world our trainers also deliver  courses for professional and trade bodies.

Our most popular courses

Communication measurement and evaluation

Creating a PR strategy and plan

Risk and crisis communications planning

Stakeholder engagement

Social and digital crisis management

Digital media relations

Social media strategy

Digital public affairs

Reputation management

Content marketing for corporate communications

Fake news, misinformation and disinformation

PR and communications training
PR and communications training

Live remote training

All of our in-house PR training courses and communications masterclasses are customised to meet your professional development needs. Currently we deliver in-house courses via our remote learning platform (or yours if you prefer).

We also deliver remote PR courses open to individual delegates where you learn alongside 4-12 people from other organisations. To provide you with the maximum opportunity to attend the dates are flexible and run on dates agreeable to delegates who have booked.

All delegates on in-house and open courses receive training bonuses:

- free 10 minute post-course video call follow-up with the trainer

- free membership of a new supportive learning and development community of your peers which launches in summer 2021


"You do so much to upskill our profession."

Professor Anne Gregory
Past Chair Global Alliance

"You have been an amazing PR futurist. Thank you for the guidance as ever."

Sujit Patil
Vice President - Head of Brand and Communications, Godrej Industries

"Stuart is a PR professional who understands the digital world. If I was launching a new product and wanted my customers to talk about it in their social networks I'd hire him straight away."

Tom Watson
Chair of UK Music and President of Counterculture Partnership LLP, former deputy leader of the UK Labour Party

"Stuart does some brilliant work... well worth checking out if you are looking into new ventures or have an assignment that could do with expert insight."

Andrew Pakes
Head of Communications and Research, Prospect

"One of the best communications minds in the world!"

Sujit Patil
Vice President - Head of Brand and Communications, Godrej Industries

"I wouldn't hestitate recommending Stuart."

Andrew Thomas
Publishing editor of Transform and Communicate magazines

Public relations and communications training

Over the last 10 years hundreds of organisations and thousands of delegates have benefited from our PR and communications training and masterclasses. We also provide training and teaching on behalf of professional and trade associations including the Chartered Institute of Public Relations (CIPR), Leeds Beckett University, Institute of Internal Communication (IoIC), International Association of Measurement and Evalution of Communication (AMEC), Middle East Public Relations Association and the Malaysian Institute of Management. You can book training and masterclasses directly with us or contact us to find out more about our third-party courses.


World-class PR training

Stuart Bruce Associates has delivered world-class public relations and communications training and masterclasses all around the world for corporations, governments and not-for-profit organisations.

Credits valid until 31 March 2022 and can be used for bespoke in-house or open courses

10% discount for bookings before 31 January

10% discount for members of professional organisations that are members of either ICCO or Global Alliance or members of IPRA and WCFA.

10% discount for public sector or not for profit organisations

All three discounts can be applied to a single booking

You can buy training credits by invoice or credit card.

Qualifies for Continuous Professional Development CPD points

Some of the companies and organisations we have trained

Bank of England
Government of Ukraine
Care Quality Commission
Capital Market Authority
Dubai Multi-Commodities Excchange
Godrej Industries
Astellas Pharmaceuticals
Welsh Government
University of Leeds
European Commission
Weber Shandwick
Tourism Ireland

PR and communications training courses

Measurement and evaluation of PR and communications
Global best practice and modern measurement tools
Two non-consecutive days
Global best practice, measurement fundamentals and the AMEC Barcolona Principles 3.0
How to create effective measurement frameworks
Understand objectives, goals, KPIs, ROI, OKRs
Measurement, insight and analytics tools
Practical exercise using the AMEC Intergrated Evaluation Framework
Relating PR measurement to business results and alternatives to AVEs
Global best practice case studies
10 places available, 7 places remaining
Creating a PR and communication strategy and plan
Developing a successful PR strategy to delivers results
One day
Role of PR and communication strategy in an organisation
Using research, data and insights
OST - the difference between objectives, strategy and tactics
Stakeholders, audiences, messaging and channels
Planning resources and timescales
Measurement and evaluation
Practical tools and templates
Presenting a PR strategy and managing upwards
12 places available, 9 place remaining
Risk and crisis communications planning
Reputational risk and create a crisis comms plan
One day
Identifying and mitigating organisational and reputational risks
Ethics and best practice
Repution and stakeholders
Essential elements of a crisis comms plan
Teams and resources
Spokespeople and messaging
Media, channels, tools and tactics
Best practice case studies and examples
Chatham House Rule and trainer facilitated sharing and discussions
12 places available, 10 places remaining
Digital and social media crisis management
Modern crisis comms in the 24 second news cycle
Two half days
How to avoid an issue turning into a crisis
Using digital and social media in a crisis
Digital and social media tools for monitoring and responding in a crisis
Decide when and if to respond or intervene
Utilising different social media and digital platforms and channels
Integrating digital and social media into your crisis comms plan
Test your new skills in a desktop crisis scenario
Chatham House Rule
8 places available, 6 places remaining
Digital and social media strategy
Integrating digital and social media into your comunications srategy
One day
Understand the scope, extent and power of digital and social media
Set objectives and integrate digital and social media into your PR and communication strategy
Choosing and using social media platforms and channels
Innovative digital and social media tools to improve effectiveness
Social media anlytics, measurement and evaluation
Dealing with digital and social media culture
Global best practice case studies
12 places available, 7 places remaining
Content marketing for corporate affairs
Effective content for corporate communications and public affairs
Two non-consecutive days
What is content marketing and how it applies to corporate communications and public affairs
Integrating content into your PR and communication plan
Content formats, content creation, repurposing and tools
Using data and analytics for content planning and management
Creativity and corporate storytelling
PESO and its application to corporate communications and public affairs
Best practice case studies and examples
12 places available, 10 place remaining
Digital public affairs and lobbying
Tools and tactics for more effective public affairs in the digital age
One day
Understand how stakeholders use digital and social media
Use digital and social media for insight, analysis, planning and mapping
Effective use of search data and SEO
Content creation and management
Monitoring, data and analytics
Dealing with digital and social media culture
Online activism and campaigning
Best practice case studies and learning from politics and marketing
Chatham House Rule
12 places available, 10 places remaining
Effective digital media relations
Securing success and coverage in an online media world
One day
Insight into the changing media landscape
How journalists and newsrooms use digital and social media
Building and using effective online corporate newsrooms
How to engage with journalists and influencers online
Intersection of SEO, links and media relations
Digital tools and tactics for effective digital media relations
Best practice case studies and examples
12 places available, 9 places remaining
  • Our open courses run throughout the year and are designed to ensure maximum flexibility for delegates.
  • Every course runs as soon as the optimum number of delegates have expressed interest in a specific course.
  • Our automated system provides delegates with a choice of dates to vote on.
  • If a delegate can not attend on that date then they can defer to the next course or receive a refund.
  • Most courses run several times a year.
  • All courses listed in our most popular courses section are available as open courses. If the one you are interested in is not listed seperately then please contact us and we will add it to the open courses available list.
  • Please see our terms and conditions page for full details.

Use it or lose it

Contact us now to secure your PR and comunications training with this year's budget

Fill in your details below and we will set up an appointment with an advisor to talk about the best PR and communications training and professional development options for you and your team.

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Copyright 2021 Marshway Projects Ltd t/a Stuart Bruce Associates for legal information and privacy policy.


Stuart Bruce delivers training and teaching for third party organisations and universities including Chartered Institute of Public Relations (PR training courses and CIPR professional diploma via PR Academy), Rotterdam School of Management (Masters in Corporate Communication), AMEC (certificate modules), Leeds Beckett University (postgraduate degrees), UK government Cabinet Office, Malaysian Institute of Management (training courses), MEPRA (training courses).


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